How to use your Branding Photos on Social Media
So, you’ve invested in branding photography and now you have a library of stunning images. But where do you start? How can you make the most of these photos on your social media channels?
Here are a few creative ways to use your branding photos on social media, using an example from one of my amazing clients, a podiatrist.
Introduction Post
Your audience wants to connect with YOU—the person behind the business. An introduction post is the perfect way to introduce yourself and share a little bit about your journey. What are you passionate about? Why did you start your business? This is your chance to make a real connection with potential clients and show the heart of your brand.
How to work with me/what to bring to your appointment
Make it easy for people to connect with you by sharing clear instructions on how to book a session or appointment. For example, if you're in an allied health field, you can let people know exactly what to bring to their first appointment. These practical, behind-the-scenes details help demystify the process and set clients at ease.
How can I help you?
This is where your branding photos become an incredible storytelling tool. Use your images to highlight how your services solve your clients' or patients' problems. What concerns do you address? What challenges do you help them overcome? This helps your audience clearly understand the value you bring to their lives.
Tools of the trade, things you use on a daily basis
Show off the tools and props that are central to your business. Whether it's the equipment you use daily or a glimpse of you working with clients, these photos help show the hands-on, personal side of what you do. People love to see the authenticity behind your work, and it helps them connect with your expertise.
Share where you work
Use your branding photos to give your audience a peek inside your workspace. A beautiful shot of your office or clinic is a great way to share your location, contact details, and office hours. This makes it easy for your clients to find you and also builds trust by showing them the environment where you’ll be helping them.
The possibilities for using your branding photos are endless, and with a little creativity, you can turn each image into a powerful tool for connecting with your audience on social media. So, next time you’re planning your posts, take a moment to look through your photo library and think about how each image can help tell your story and strengthen your brand.